Bill Hogan collaborated with The Jackfruit Company to forge a distinctive brand voice, crafting an evocative tagline and persuasive copy for both the website and packaging, while encapsulated the essence of jackfruit's versatility and sustainability, positioning the brand at the intersection of health-conscious consumers and culinary innovation.

Bill Hogan crafted compelling website copy for Tour de Forks, a boutique culinary travel company, that immerses food enthusiasts in exclusive gastronomic journeys. His narrative highlights the allure of discovering local flavors and traditions, effectively showcasing the company's unique offerings and enticing potential travelers with unforgettable experiences.

in collaboration with his strategy director, Bill Hogan, ideated conceptual territories and names, culminating in the presentation of four distinct names/concepts to Pepsi executives. Among these, "Stubborn Soda" stood out, inspired by the tenacity symbolized by his father's family's baby burrow.

Bill played a pivotal role in shaping the identity of Caesura Brooklyn Apartments through strategic positioning, naming, and website copy creation. He captured the essence of modern urban living in Brooklyn, embedding the development's commitment to sustainability, community, and comfort into its name and online presence.

Bill Hogan led engaging email campaigns for HUM Essentials by Verizon, showcasing the app's key features like diagnostics and roadside assistance. His concise messaging highlighted the app's benefits, emphasizing safety and convenience for travelers. Hogan's targeted approach effectively communicated HUM Essentials' value, boosting user engagement and adoption.

Bill crafted video copy, brand guidelines, and brochure content for Father Martin's Ashley Addiction Treatment, emphasizing recovery in the face of addiction. By flipping the script from the problem to the solution, Hogan's work spotlighted the positive journey of healing. This strategic approach in verbal expression and promotional materials reframes the conversation around addiction.

Bill developed a succinct yet impactful print ad and verbal expression guidelines for Ron Santa Teresa Rum, showcased in the Financial Times. His approach encapsulated the rich heritage and premium quality of the rum, aligning it with the discerning tastes of its readers, ensuring Ron Santa Teresa's distinguished identity resonated with an upscale audience, fostering a deep appreciation for the rum's craftsmanship and history.

Bill Hogan crafted coach's playbook-themed copy for Bud Light's limited edition bottle, encouraging fans to live in the moment with sports-inspired adages, making the bottle a symbol of spontaneity and enjoyment. Hogan's work seamlessly merged product design with advertising, creating a memorable narrative for Bud Light enthusiasts.