Ron Santa Teresa Rum
Crafting Elegance: Ron Santa Teresa Rum's Heritage Unveiled in Financial Time
In a blend of heritage and sophistication, Ron Santa Teresa Rum unveiled its rich legacy and premium quality through a powerful print ad in the Financial Times. The campaign, meticulously developed to capture the essence of its artisanal process, appeals directly to the discerning palates of its readership. With a focus on the rum's distinguished identity, the ad and accompanying verbal expression guidelines offer a narrative that celebrates the craftsmanship and storied history of Ron Santa Teresa, engaging an upscale audience with a narrative that elevates their appreciation for the brand's unparalleled quality.
Copywriting: Print ad and Brand Guidelines copy
