BUD LIGHT SUPER BOWL XLI BOTTLE

Bottle Copy & Print Ad 

For Bud Light's limited edition bottle, Bill Hogan ingeniously infused the design with a coach's playbook theme, leveraging sports adages in the copy to inspire fans to embrace spontaneity. His concept turned the bottle into a rallying cry for living in the moment, blending sports culture with casual drinking occasions. For the accompanying print ad, Hogan took a fan-centric approach, injecting humor and eccentricity. This series of ads, rooted in the playbook concept, not only entertained but also deepened fans' connection with the brand, showcasing Hogan's ability to blend product design and advertising into a cohesive and engaging narrative.

Accompanying Print Ad

Copywriting: This is one in a series of print ads based on the bottle concept, but written from the fan-perspective, and therefore meant to be more humorous and eccentric.