Ashley Addiction Treatment
Transforming Narratives: Father Martin's Ashley Champions Hope and Healing in Recovery Journey
Addiction was, and continues, to dominate news headlines, but we felt the script needed to be flipped. We shifted the focus to something more positive: recovery. This way patients can begin to imagine what it looks like, and realize what it feels like. Bill Hogan skillfully created video scripts, brand guidelines, and brochure texts for Father Martin's Ashley, focusing on the theme of recovery from addiction. He shifted the narrative towards solutions and healing, illuminating the path to recovery with optimism. Hogan's storytelling enables patients to visualize and experience the journey towards healing, gently altering views and instilling hope, underlining the possibilities for transformation and rejuvenation.
