Stubborn, Pepsi Craft Soda

Stubborn Soda: From Concept to Pepsi Craft Soda Brand Identity:

Concept & Naming Creation, Naming, Taglines & Brand Story Writing

Ideated conceptual territories and names with my strategy director, presenting four different names/concepts to Pepsi execs. Stubborn Soda (named after my father's family's baby burrow) proved to be the winning name/concept, but was adapted and executed by another agency.