BEARABY

Bearaby: From Quirky Startup to Lifestyle Brand Leader with a Unique Identity

To carve a niche in the competitive weighted blanket market, Bill Hogan steered a startup towards a distinctive name and quirky identity, laying the foundation for Bearaby. This strategy enabled Bearaby to capture not just market share but also influence consumer attitudes. Utilizing social media to engage Millennials, along with email campaigns, direct mailers, and a holiday pop-up, Bill significantly expanded Bearaby's visibility. Today, Bearaby stands as a leader in the weighted blanket domain and an emblematic lifestyle brand.