OKLAHOMA CITY THUNDER
What does a small-market NBA team with big ambitions do to energize their fanbase, keep their star players, and attract new ones? They showcase the best of their community and flex their unmistakable persona.
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Out of Home
A social, OOH, and special event campaign welcoming Paul George and acquainting him with the OKC organization, community and fan-base.
Copywriting: social concept/strategy ideation and supporting caption copy, billboard and hotel banner copy, special event name and intro to OKC video script writing (not on website, but available upon request).
“HAHA. That’s good.”
Fan’s Letter
Future of Firsts
An environmental campaign (arena, art exhibition, billboards) aimed at illuminating Kevin Durant’s unfinished legacy in OKC.
Copywriting: exhibition/gallery introduction to set the stage for various pieces of artistic work including a personal takeaway (plaque for KD). And separate outer-arena billboard copy evoking the organizations’ pursuit of progress.
OKC THUNDER VERBAL EXPRESSION GUIDELINES
Evolving/optimizing their brand voice with detailed instructions on how to flex their TOV across all touchpoints.
Thunder Organization Talent Guide
Detailed guidelines for recruiting, onboarding, integrating and offboarding (employee/staff) talent. Only copywritten intro pages included below.
Russ Extension & Carmelo Anthony Welcoming
Billboard copy and social media posts and captions highlighting Russ’ commitment and the addition of Melo.