BLUE BUNNY ICE CREAM

Blu the Bunny: Reviving Fun and Love for Ice Cream with Blue Bunny's Mascot

Research shows that when people go to ice cream stores, they don’t go just to have ice cream, they go to have fun. Often they go in a group like a family, or a team after a game. Research also showed that people didn’t just like ice cream, they loved it. We decided the best way to capture this emotion is to champion the brand’s forgotten mascot, Blu the Bunny. We even made him the irresistible carrier of our brand messaging on the website, in-store, and on packaging of course. Blue Bunny believes in making every day more fun, one delicious bite at a time.